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Fa
Soaps
Fa Shampoo
Fa Shower Gel
Fa Foambath |
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Fa
Deodorants Deospray
Fa Deodorants Vaporizers
Fa
Deodorants Roll-on
More
About Fa |
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Fa Deodorants Roll-on
Consumer Trends
Main segment in the deodorant market is still freshness
and fragrance.
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Opportunities
* The freshness sensation for
body and soul * Reliable body
odour protection due to special ingredients * Highly
effective formula.
Caribbean Lime
fresh citrus
perfume, aromatic
and fruity.
Ocean Wind
fresh –
cosmetic fantasy composition.
Exotic Fruits
fresh-green-fruity-floral
jasmine composition, with a woody sandalwood-fond.
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Cool Energy
fresh, spicy and
very natural fragrance on a woody fond.
Sensitive
fresh, herbal-chypre and aromatic fragrance.
Balsam
fresh, flowery creation based on vanilla elements
Kiwi Punch
fresh creation of a scent cocktail.
Ice Tea
fresh mix of basic
Ice Tea note
and exotic fruit scents.
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A NEW FRESHNESS SENSATION FOR BODY AND
SOUL
Market Position of
Fa
* Leading European body care brand * High international
distribution level * Present in all relevant body care
segments
* Leading position in the freshness segment
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The Relaunch Objectives
* To capitalize on the high brand
potential and to enrich the
freshness image in order to
establish a new fascinating Fa
world of "Freshness for body
and soul" * To regain a specific profile within the
freshness
segment of the body care market
* To offer a relevant added value
to the consumer, compatible
with the freshness concept
* Focus on perceivable product
aspects for the consumer:
* New fragrances.
* New colours.
* New benefits that express
the concept.
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The effective interaction of the
cosmetic-aromatic fragrances with essential oils from the
extracts of Eastern Ginseng and Gingkko,
tropical Kukkkui, Macadamia oil and Caribbean Lemongras
effect the individual well-being positively by
refreshing, stimulating and
invigorating and also relaxing body and soul.
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New International Products
New Formulas:
* Modern, highly emotional and
sophisticated fragrances provide the products with a
unique and cosmetic profile.
* Extra mild, skin-friendly product formulations for
healthy skin.
* Extra mild"sensitive" variants - colorant -
and preservative-free with delicate perfumes.
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Fa Bath Additives:
* Essential oils and exotic
ingredients unfold their
beneficial effects for a new
shower and bath sensation.
* Highly skin compatible formulas
with Fa's Hydro-Balance-System
help stabilize the healthy balance
of the skin.
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Fa Deodorants:
* Fa's Deo-Active-System with improved deodorant formulas
provide 24 hours active freshness for reliable body
odour.
* protection.
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New Products
Deospray Extra Dry
* This unique, alcohol-free formula offers long-lasting
protection against body odour whilst providing reliable
underarm dryness * Contains special oils to gently care
for the skin.
Soap & Cream
Contain 1/4 Hydrocream enriched with moisturisers as well
as care lipids to leave the skin with a clear, healthy
freshness in addition
to providing the skin with moisturising care.
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Balsam 2 in 1 -Shower Gel and Body Lotion
* Packaging adaptation of Douche
& Cream AS Balsam 2 in 1 to the
shower gel range.
* Creamy white caring Hydro-Balance-System formula with
additional moisturisers.
New Packaging
Design
* Increased brand attractiveness, modernity and
personality
* Modern, international packaging design to underline the
new concept.
* Packaging colours reflecting the
individual "well-being" formulas. |
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* More attractive bar soap form design for more
comfortable handling. * Optimized form design for roll-on
and vaporizer for a higher size impression.*New haptic
material for the shower gel bottle for better handling in
the shower.
Environmental
Contribution
* 100% recycled and non-bleached folding boxes for bar
soap.
* Easy waste disposal and recycling possibility of the
empty deospray cans. * Deosprays free of CFC propellants.
* Bath additive formulas based on renewable raw materials
for high biodegradability. |
