Fa Shower Gel
Fa Deodorants Vaporizers
Fa Deodorants Roll-on
More About Fa
|Fa Deodorants Roll-on
Main segment in the deodorant market is still freshness and fragrance.
* The freshness sensation for
body and soul * Reliable body
odour protection due to special ingredients * Highly effective formula.
fresh citrus perfume, aromatic
fresh cosmetic fantasy composition.
fresh-green-fruity-floral jasmine composition, with a woody sandalwood-fond.
fresh, spicy and very natural fragrance on a woody fond.
fresh, herbal-chypre and aromatic fragrance.
fresh, flowery creation based on vanilla elements
fresh creation of a scent cocktail.
fresh mix of basic Ice Tea note
and exotic fruit scents.
|A NEW FRESHNESS SENSATION FOR BODY AND
Market Position of Fa
* Leading European body care brand * High international distribution level * Present in all relevant body care segments
* Leading position in the freshness segment
|The Relaunch Objectives
* To capitalize on the high brand
potential and to enrich the
freshness image in order to
establish a new fascinating Fa
world of "Freshness for body
and soul" * To regain a specific profile within the freshness
segment of the body care market
* To offer a relevant added value
to the consumer, compatible
with the freshness concept
* Focus on perceivable product
aspects for the consumer:
* New fragrances.
* New colours.
* New benefits that express
|The effective interaction of the
cosmetic-aromatic fragrances with essential oils from the
extracts of Eastern Ginseng and Gingkko,
tropical Kukkkui, Macadamia oil and Caribbean Lemongras effect the individual well-being positively by refreshing, stimulating and
invigorating and also relaxing body and soul.
|New International Products
* Modern, highly emotional and
sophisticated fragrances provide the products with a unique and cosmetic profile.
* Extra mild, skin-friendly product formulations for healthy skin.
* Extra mild"sensitive" variants - colorant - and preservative-free with delicate perfumes.
|Fa Bath Additives:
* Essential oils and exotic
ingredients unfold their
beneficial effects for a new
shower and bath sensation.
* Highly skin compatible formulas
with Fa's Hydro-Balance-System
help stabilize the healthy balance
of the skin.
* Fa's Deo-Active-System with improved deodorant formulas provide 24 hours active freshness for reliable body odour.
Deospray Extra Dry
* This unique, alcohol-free formula offers long-lasting protection against body odour whilst providing reliable underarm dryness * Contains special oils to gently care for the skin.
Soap & Cream
Contain 1/4 Hydrocream enriched with moisturisers as well as care lipids to leave the skin with a clear, healthy freshness in addition
to providing the skin with moisturising care.
|Balsam 2 in 1 -Shower Gel and Body Lotion
* Packaging adaptation of Douche
& Cream AS Balsam 2 in 1 to the
shower gel range.
* Creamy white caring Hydro-Balance-System formula with additional moisturisers.
New Packaging Design
* Increased brand attractiveness, modernity and personality
* Modern, international packaging design to underline the new concept.
* Packaging colours reflecting the
individual "well-being" formulas.
|* More attractive bar soap form design for more
comfortable handling. * Optimized form design for roll-on
and vaporizer for a higher size impression.*New haptic
material for the shower gel bottle for better handling in
* 100% recycled and non-bleached folding boxes for bar soap.
* Easy waste disposal and recycling possibility of the empty deospray cans. * Deosprays free of CFC propellants. * Bath additive formulas based on renewable raw materials for high biodegradability.
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