Fa Soaps
Consumer Trends
Since freshness is still the most important benefit for
the consumer, then the biggest segment within the total
body care market is the fresh segment.
|
|
Opportunities
* Protects the skin from dehydration and helps to
preserve the skin’s natural balance.
* Dermatologically proven mildness.
Caribbean Lemon
fresh, flowery and
fruity note on a woody musky base the classical fragrance
of Fa.
Aqua
fresh, flowery
aromatic note with a mineral base. |
|
For Men
fresh masculine creation, a combination of green fruits
and a noble woody heart.
Exotic Fruits
fresh, apricot light cosmetic creation which is based on
a musky and woody heart.
Sensitive
fresh, flowery
creation with a balsamic musky base.
2 in 1 Kiwi Mix Ice
tea
flowery creation
with woody, musky and vanilla elements. |
Fa Shampoo
Consumer Trends
* Increased demand
for products offering individual needs in hair care. *
Increased demand for easy to use and effective products.
|
|
Opportunities
* Add volume and
shin to hair.
* pH-neutral.
Fa shampoo
Four specific
offers for four different hair types.
Fa Shampoo for
natural hair
* Mild enough for
daily use.
* Contains mild caring ingredients to help shine and
suppleness.
Fa Shampoo for
greasy hair
Contains special
cleansing ingredients to help maintain the hair’s
natural, healthy condition. |
|
Fa Shampoo for dry and damaged hair
Contains intensive
caring ingredients to revitalize damaged hair and add
body and shine.
Fa Anti-Dandruff
Shampoo
Contains the active
agent Octopirox to control and reduce dandruff build-up.
 |
Fa Shower Gel
Consumer Trends
* Since freshness is still the most important benefit for
the consumer, therefore the biggest segment within the
total body care market is the fresh segment * In Europe
shower gels are already being used in 1 out of 2
households.
|
|
* All over the world the shower gel markets are
growing above average. This offers a huge sales potential
in most countries.
Opportunities
* Soap-free formula contains vitamins. * Protects the
skin from dehydration and helps to preserve the
skin’s natural balance.
* PH-skin neutral.
Refreshing
fresh, flowery and fruity note on a woody musky base the
classical fragrance of Fa.
Stimulating
fresh flowery light
fruity perfume.
Vitalizing
fresh masculine
creation, a combination of green fruits and |
|
noble woody heart.
Relaxing
fresh apricot light
cosmetic creation which is based on a musky and woody
heart.
Sensitive
fresh flowery creation with a balsamic musky base.
Balsam
fresh flowery creation with woody, musky and vanilla
elements.
Tonifying
fresh creation of a fruity scent cocktail.
Invigorating
fresh mix of basic
Ice Tea note and exotic fruit scents.
|
